Tailoring Your Website to Your Audience… And Their Devices
There are few electronics left that don’t have access to the Internet. Increasingly tech-savvy consumers are viewing websites in almost every manner possible—through phones, laptops, tablets and even...
View ArticleThree Ways to Immediately Improve Your Website
If you are in the business of making websites, you know one thing – nothing is permanent. There is always something that you can do to improve your site, whether it’s generating fresh content to...
View ArticleThe NEW Dot-com Era
It’s lunchtime, and I’m anxious to try out a new local eatery. In a matter of seconds, I’ve got the restaurant’s website open and their menu up. It’s an action that is old-hat. In fact, most consumers...
View ArticleWriting for Your Audience…Digitally
Over the past couple of centuries of marketing, writing for the audience has always led to communications success. Looking back on traditional communications, the process was relatively simple –...
View ArticleProfessional Web Design and Its Dirty Words
Not even five years ago, there was a word that was downright dirty amongst professional Web designers: template. If you worked with a template, especially on behalf of a client, you weren’t worth much...
View ArticleSix Tips to Improve Your Landing Page Performance Today
If your company uses a landing page or landing pages in its marketing, it’s one of the first things customers see when they interact with your brand online. If they like what they see and read, you’ll...
View ArticleLooks Aren’t Everything When It Comes To Hot Web Design
By now, you’ve probably seen the TV spot for Squarespace, which promises “Better websites for all.” Or maybe you’ve heard of Wix, which claims to “make it simple for everyone to create a beautiful,...
View ArticleUPDATE YOUR DANG BROWSER and Other Thoughtful Internet Tips from a Creative
Words can hurt, especially typed words. So when I spew this hot bloggy venom about poor Internet habits that need to be copy-and-pasted into a Word document, printed and lit on fire while being...
View ArticleFive Signs That You Need to Kill Your Website
For this month’s blog, I was asked to list my top reasons for updating your site. But that topic is a red herring. You need only one reason to “update” your site – because you can. That’s the beauty of...
View ArticleThe Big Lie of Web Development
For some time now, people have been spreading an ugly lie about website development. You’ve probably heard it as many times as I have, although maybe you didn’t know that it’s untrue. They say,...
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